18: The concept of employee stock ownership is gaining traction globally as a way to reduce inequality and motivate employees, indicating a substantial market. 12: While the core idea is feasible, the implementation involves legal complexities, compliance with various regulations, and integration with payroll/HR systems, making it moderately challenging to build an MVP quickly. 16: There are existing platforms for equity management, but a dedicated, user-friendly SaaS focused on broad employee stock grants for inequality reduction could find a niche and differentiate itself. 14: While the concept is applicable in Turkey, local labor laws, tax regulations regarding stock options, and cultural acceptance of such schemes would require careful adaptation and possibly legal consultation, making localization moderately challenging.