The market for identity and access management (IAM) is large and growing, especially for startups needing to secure their applications and infrastructure. The technical complexity is moderate, with potential for a focused MVP within a few weeks. While the IAM space has established players, a unified layer focusing on authorization and accountability for diverse user types (customers, APIs, agents) presents a differentiation opportunity. Localization is challenging due to the technical nature and global standards of IAM, but a startup-focused, free-tier offering could attract initial Turkish users, albeit with less immediate broad adoption compared to global markets.