Large global market of pet owners with a recurring need for health tracking, making the market score high. The core functionality is achievable for a solo developer in a short timeframe, leading to a good feasibility score. While there are existing pet apps, a focused, user-friendly health tracker could find a niche, resulting in a moderate competition score. Localization for Turkey is feasible with potential adjustments for local vet practices and payment methods, yielding a moderate localization score.